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皆是真誠

Overview

Established in 1968, He Hsin Long Group is a company dedicated to the retail business of internationally renowned brands in ceramic tiles and Kitchen & Bathroom Sanitary Products. We are proud and honoured to have served our customers continuously for over half a century, bringing up-to-date products and continue to strive for excellent service.

We now operate seven stores in the construction materials districts of Hong Kong Island and Kowloon. Our 20 acres-warehouse, together with our large fleet of transport vehicles, makes us attractive in terms of points of sale, product range and price. In addition, our efficient logistics helps expedite our customers’ renovationative progress with more choices, in a more convenient, cost-effective and swift fashion.

Quality Product

We are committed to sourcing a diverse range of high-quality suppliers. For over five decades, we have proudly carried renowned brands from around the globe.

Our selection of ceramic tiles includes prestigious names from Italy, such as Ceramiche Piemme, LEA Ceramiche, Panaria, and d’Imola; from Spain, including Colorker, Refin Ceramic Tiles, and TAU Ceramica; and from Malaysia’s trusted Guocera.

The same high standards extend to our range of sanitary wares, featuring brands like Nobili (Italy), Roca (Spain), Hansgrohe (Germany), Kohler (US), and Hong Kong’s own Perfect Gear.

We strive to provide our customers with the most cost-effective and high-quality choices, offering a wide spectrum of options to suit every need and budget.

50

Years of

Experience

20+

Acres of

Warehouse Storage

7

Retail Outlets Across Hong Kong

Reasonable Prices & Exceptional Services

For over five decades, He Hsin Long Group has remained committed to its core values of authenticity, integrity, and reliability. We pride ourselves on offering genuine products at fair prices, backed by impeccable after-sales service. Our customers trust us because we provide high-quality products at the best value, ensuring a welcoming and worry-free shopping experience.

Retail Presence : We have established multiple stores in the prime districts of Hong Kong Island and Kowloon, catering primarily to households and commercial storefronts.
Trusted Building Materials Supplier : We are a recognized supplier for both public and private development projects, including:
Public projects: Public housing estates and Home Ownership Scheme (HOS) flats
Private projects: Commune Modern, Marin Point, Harbour Park, Alassio, Yuccie Square, and multiple MTR stations
Accredited Renovation Contractor :
As a Housing Department-approved contractor, we hold multiple licenses and certifications. For years, we have been a trusted provider of building and renovation materials for the Housing Department’s construction projects.

Our Values

With over half a century of experience, He Hsin Long Group has been a trusted partner in building homes for countless families in Hong Kong and beyond. Rooted in our core values, we remain committed to our mission—growing and prospering together with our customers for generations to come.

Mission

Helping Hong Kong families turn their dream homes into reality—combining luxury, quality, and value.

Vision

Driven by our commitment to RQE PPS, He Hsin Long Group has emerged as a leading force in the industry, becoming an indispensable partner to our customers.

Reasonable Prices
Quality Products
Excellent Service

Core Values

Genuine goods at reasonable prices
Customer-first approach
Integrity and reliability
Team spirit

Commitment to Genuine Goods

As a proud member of the "No Fakes Pledge" Scheme under the Hong Kong Intellectual Property Department, He Hsin Long Group is dedicated to selling only authentic products. We strictly prohibit counterfeit or pirated goods. Our "No Fakes" logo is prominently displayed in our stores, ensuring that customers can shop with confidence.